Close, but not too close.

Park Distance Control comes standard in the Renault Clio. It’s a feature that assists drivers to park in even the tightest of spaces. We all know the feeling of trying to get into an impossible parking spot and the panicked internal monologue that goes with the high stakes of getting close, but not too close to possible parking obstacles. To bring the idea of “close, but not too close” to life we used racy real world scenarios with high stakes to land the benefits of this feature in an unexpected way. Cutting through the clutter on radio to deliver cheeky brand stories that resonate with consumers looking for a more risqué car with attitude.
Agency: Dalmatian advertising
Creative Direction: Bella Evans + Lubhi Mtati
Writers: Bella Evans, Lubhi Mtati, Lucy Bryant
Sound engineer: Arnold Vermaak
Studio: We Love Jam