Just enough energy for teens

The brief was to advertise the health benefits of eating Dairy to parents of teens. We evolved the platform of Dairy gives you go to “just enough energy for teens” in a series of tongue in cheek TVCs, with all of them getting a finalist in Film and "girl eating ice cream" winning a silver Loerie in 2016.
Client: SAMPRO Rediscover Dairy
Agency: FoxP2
Creative Team: Bella Evans, Lubabalo Mtati, Michael Lees-Rolfe, Gavin Williams, Andrew Pearson.
ECD: Justin Gomes