More to wear less of

From the sweltering days and the trips to the beach, to the relief of getting home from work to walk around in nothing but shorts or a white tee. Summer is the season where we can let loose, wear less, embrace the heat and do more. Because we wear less clothing in summer, it’s even more important that what we wear is the perfect thing. That’s where Superbalist.com comes in. Because with over 450 of the world’s hottest brands you’ll always find more to wear less of. To capture the nostalgic feeling of a summer without restraint we shot on 16mm film. This is our creative cut of the commercial as we intended it to be. However, the client decided to go with more functional and generic messaging for their version which flighted on TV.
Client: Superbalist.com
Concept + Creative Direction: Bella + Lubhi
ECD: Jake Bester
Agency: M&C Saatchi Abel
Director: Filipe Zapelini
Production House: Eyeforce
Editor: Shelby Ncube (Strangelove)