Cold. Hard. Facts.

The brief was to launch the News 24 Edge app through engaging TV ads. We played into the fact that sometimes we’re socially obligated to bend the truth, but when it comes to the news it should be cold hard facts and nothing else.
The campaign was a finalist at One Show in 2018 and won a Merit.
The campaign also was a finalist at Loeries.
Agency: Ogilvy Cape Town
Concept + Creative Direction: Bella Evans + Lubhi Mtati
Other Creative Directors: Taryn Scher & Safaraaz Sindhi
ECD: Tseliso Rangaka