The Superbverse

As South Africa’s number 1 fashion e-tailer we needed to invite consumers to enter the Superbverse, showing them that our app is a gateway to a wonderland of the hottest brands, winter trends and fashion. Tapping into the increasingly blurred lines between the digital and real world we created an immersive television commercial that follows our protagonists into the Superbverse where they get to play and explore the latest items from the biggest brands. With app iconography, visual effects, real world builds, clever lighting and transitions we were able to create a hyper real hyperbolized journey through the Superbalist app showing off key winter trends, brands, and winter must-haves. Most importantly we made sure customers understand that first and foremost Superbalist.com is an e-tailer and not a retailer, while stepping out of the sea of sameness of competitor winter campaigns.
Client: Superbalist.com
Concept + Creative Direction: Bella + Lubhi
ECD: Jake Bester
Agency: M&C Saatchi Abel
Director: Talya Galasko
Production House: Mercy
Editor: Stephen Du Plessis (2+3 Productions)