Space for everything

The Renault Triber is a category leader when it comes to space in its segment. This can be quite a boring USP to talk about. So, rather than think of space in only the physical sense we decided it was about time to push into more lateral demonstrations. With Renault being a French brand, we were tasked with landing this USP in a uniquely South African way, to cut through on radio and connect with prospective customers in a lighthearted and relatable way. And what’s more distinctly South African than our names? From the double-barreling of the Afrikaners, the clicks in isiXhosa or the deliciously creative nicknames of the coloured community. Many South Africans face too many scenarios where they feel like their names may not fit, but luckily the Renault Triber has space for everything, especially the most unique South African names.
Agency: Dalmatian advertising
Creative Direction: Bella Evans + Lubhi Mtati
Writers: Bella Evans, Lubhi Mtati, Ali Bester, Kabir Jardine, Lucy Bryant
Sound engineer: Arnold Vermaak
Studio: We Love Jam